This structuralism undermines the legitimacy of positivist qualitative … Expand. Exploring the Complexity of Simplicity. View 2 excerpts, cites methods and background. Qualitative research, although very frequently used in companies, is infrequently discussed in academic texts in its global context. Some exceptions are Godoy a, b, c and Silva et al.
The potential of working hypotheses for deductive exploratory research. View 3 excerpts, cites methods. Medicine, Computer Science. Grounded Theory Methodology. The originators of the grounded theory approach to qualitative research now disagree on certain procedural aspects of the methodology, while agreeing on others, and dispute its epistemological … Expand.
Most writing on sociological method has been concerned with how accurate facts can be obtained and how theory can thereby be more rigorously tested. Processes of a case study methodology for postgraduate research in marketing. Qualitative research has not been viewed as a rigorous alternative to established quantitative methods in postgraduate marketing research. However, this paper reports on the Australian development of … Expand. Reliability and Validity in Qualitative Research. Applying the long interview in direct marketing research.
The long interview is an intensive questioning of respondents selected for their special knowledge, experiences, and insights or ignorance of the topic under study. The objectives of the long … Expand. Dramatic advances have recently marked the study of international joint ventures IJVs.
The progress has been mixed, however. Although several theoretical dimensions have been emphasized in the … Expand. Case Study Research: Design and Methods. Foreword, by Donald T. Campbell Preface 1. Research methods in social relations. Ways of Knowing. Contestability in Social and Physical Sciences. Casual Observation. Toward a Science of Social Behavior.
Qualitative evaluation and research methods. Both quantitative and qualitative researchers demonstrate deductive and inductive processes in their research, but fail to recognise these processes. This is not incompatible with the use of qualitative research methods. Argues that the adoption of formal deductive procedures can represent an important step for assuring conviction in qualitative research findings. Discusses how, and under what circumstances, qualitative researchers might adopt formal deductive procedures in their research.
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